SEGA FAVE CORPORATION, located at Sumitomo Fudosan Osaki Garden Tower 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo 140-0033, is the data controller of personal information collected and processed through Sega Services.

We collect your personal information in order to continually improve Our products and services and to provide you with the best version of Sega Services. We collect:

You provide your personal information to Us when you use, access or interact with Sega Services.

Some examples of personal information that might be supplied by you: Your name, address and phone number, billing information, age, location, email address, personal description and any other possible identifying information.

Information We may automatically collect and analyze:

• ・Internet protocol (IP) address used to connect your computer to the Internet;
• ・Login, email address, password;
• ・Location of your device or computer;
• ・Interaction information, such as usage, network details, including information about your internet service provider;
• ・Device metrics such as when a device is in use, application usage, connectivity data and any errors or bugs;
• ・Sega Services metrics, such as occurrences of technical errors, your interactions with service features and content, your setting preferences.

We will use the collected personal information to ensure We can provide you with the best experience when you use and access Sega Services. By analyzing the way you use and access Sega Services, including any feedback or troubleshooting information, this all helps Us understand how we can improve our services.

We respect your privacy. We will protect your privacy. We are not in the business of selling your personal information to others. Most importantly, we want you to know that you have the ability to choose what information you would like to share with Us and what information you would like for Us to share with third parties.

We prioritize protecting your privacy and have internal procedures and safeguards in place to maintain security during the collection, storage and disposal of your personal information. These security measures are aimed to protect you and to ensure that your personal information remains private and protected. Because of these security measures, it may mean that on occasion We may request from you proof of identity before We can disclose personal information to you.

You have options and choices over how We use your information. We provide you with tools to access and update specific information relating to your use of the Sega Services at any time. If you need to sign in to access certain Sega Services, you can update and amend your key contact information.

We respect the rights you may have under applicable law to request access to your personal information and where applicable, to request to receive that information in a commonly used electronic format (or ask for this information to be provided in that format to a third-party where feasible). You may also have the right under applicable law to request the correction or deletion of your personal information, to seek to object to the further processing under certain circumstances of your information or to request that the processing of specific information about you is restricted while We verify or investigate your concerns about this information. We do not verify the correctness of your personal information.

Deleting Your personal information: If at anytime while using Sega Services You wish to have Your Personal Information deleted, you can do so by contacting dataprivacy@sega.com or via fax at +81-50-3152-7908 (a toll-free number is currently being established and will be updated as soon as possible). If you are no longer using Sega Services and You want to delete and/or confirm Your Personal Information has been deleted, you can do so by contacting dataprivacy@sega.com or via fax at +81-50-3152-7908.

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, We do not monitor or take action with respect to “Do Not Track” signals or other mechanisms. For more information on “Do Not Track,” visit http://www.allaboutdnt.com .

If you remain unhappy with a response you receive, and are in the European Union, you may also refer the matter to your data protection supervisory authority.
(see https://ec.europa.eu/newsroom/article29/items/612080 ).

• ・A cookie is a small file that can be placed on your device that allows Us to recognize and remember you. When you visit Our site, We may collect information automatically through cookies.
• ・Cookies are essential to provide you with the best services possible and are used to improve those services.
• ・Cookies are used to remember and recognize your preferences, so that We can provide a better personalized experience for you.
• ・Cookies also help with preventing fraudulent activity, improving security and delivering content.
• ・We may use Google Analytics Demographics and Interest Reporting feature to collect certain information, including, without limitation, age, gender, and interests. You can manage the use of cookies, including advertising cookies and disable the sharing of data with partners for advertising purposes by changing your personal settings on your Ad Settings page and/or download and install Google’s Opt-out Browser Add-on for your web browser. You can also customize advertisements displayed through Google Display Network by changing your personal settings in your Ad Settings page. Your Ad Settings page can be accessed through your personal Google account. In some cases you can turn off advertising cookies on a cookie-by-cookie basis.

Sega Services may, from time to time, collaborate with third-party advertisers. These third-party advertising partners may collect information about you when you interact with their content, advertising and other services they may provide.

It is important to Us to protect the privacy of young children. Therefore, We do not knowingly or intentionally collect or maintain personal information or non-personally identifiable information from users under 13 years of age in the United States and the applicable age of consent in the European Union, other than as permitted by law in support of Our internal operations (inside Japan) and for legitimate interests (outside Japan).

If We learn that we have collected personal information of users under the age of 13 (or other applicable age of consent) other than personal identifiers for supporting the internal operations of Sega Services (inside Japan) and/or for legitimate interest (outside Japan), then We will take reasonable steps to remove such information. We may collect non-personally identifiable information from children, such as country settings and language settings to ensure compliance with the applicable law for the specified country. If you believe that We may have unintentionally collected personal information about your child, you may contact Us at dataprivacy@sega.com.

The California Consumer Privacy Act (CCPA) is a data privacy law that applies to certain businesses when collecting personal information from California residents. The CCPA went into effect on January 1, 2020.

California consumers have the following rights under CCPA:

• ・The right to know, access and delete their personal information under the CCPA;
• ・With respect to the collection of personal information, the right to request, not more than twice in any twelve (12) month period, the following: (i) categories of personal information We have collected about that consumer, (ii) categories of sources from which the personal information is collected, (iii) business or commercial purpose for collecting or selling personal information, (iv) categories of third parties with whom We share personal information and (v) specific pieces of personal information We have collected about you;
• ・With respect to the sale and/or disclosure of personal information, the right to request, not more than twice in any twelve (12) month period, the following: (i) categories of personal information that We have collected about the consumer, (ii) categories of personal information that We have sold about the consumer and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each third-party to whom the personal information was sold and (iii) categories of personal information that We have disclosed about the consumer for a business purpose;
• ・The right to opt out of the sale of your personal information; and
• ・The right not to be discriminated against for exercising your privacy rights.

We do not discriminate or penalize you for exercising your privacy rights. To exercise any of your rights under the CCPA, please contact Us at dataprivacy@sega.com or via fax at +81-50-3153-7908 (a toll free number is currently being established and will be updated as soon as possible). Please be ready to provide Us with your name, address and email address and please be aware that We may ask for other information in order to confirm your identity. Any information we receive from you in order to confirm your identity will solely be used for such verification purposes.

For consumers residing in Nevada, Senate Bill 220 went into effect on October 1, 2019. If you are a Nevada resident, you have the right to opt-out of the sale of the following personal information:

• ・First and last name;
• ・Physical address, including the name of the city or town;
• ・Email address;
• ・Telephone number;
• ・Social security number;
• ・Identifier that allows a specific person to be contacted; or
• ・Any other information collected through Sega Services.

To exercise any of your rights, please contact Us at dataprivacy@sega.com. Please be ready to provide Us with your name, address and email address and please be aware that We may ask for other information in order to confirm your identity. Any information We receive from you in order to confirm your identity will solely be used for such verification purposes.
We do not sell your personal information.